Make Pensions simple
The Pensions Advisory Service website had evolved over the years. Large parts of it were broken, information was hard to find. The writing was complex legalese and as such impenetrable for users. The brand looked confused, old fashioned and didn’t reflect the expertise and desire to help that is there.
There are three core parts to their offering:
1. detailed and definitive pension information,
2. sorting out problems with pensions and pension providers
3. general help and advice.
The result is a more creative led website with a clear social media content strategy in place.