Project Description

Not for Profits and causes

A selection of my Not for Profits experience. Quite a lot, and lot of it award winning most notable is DRTV for world vision and the Sightsavers work. There’s also TV for RNIB and mailings, which have also done well for accolades.

Test campaign – Positive V Need. Positive wins.

Pitch winning work for RNIB with KNAS, Also relaunch of Diabetes UK (going back to my time at DP&A) and VSO

Pitch winning concept, script and story board with the Good Agency, put together by others

Facebook App as engagement with SOS Children’s Villages, a psychometric test – are you the sort of person who would sponsor a child? Also Family Action and the Charity for Civil Servants proving efficacy of direct mail in some segments and the need to find alternative channels for others

Sightsavers best ever performing Christmas Appeal, averaging 10% response with 29:1 ROI in the top Segments. This one keeps running.

Award winning DRTV for World Vision. This is ancient now, but actually still holds up