Project Description

Do bands, not bills

DividaBill is a start–up. It creates a single bill for the household and collects money direct from each housemate’s bank account.

A house share should be fun. DividaBill means no more arguments. So you can ‘do bands, not bills’ or  ‘Do nights out, not bills,’ or ‘Do Happy hour, not Bills.’

I proposed social media ads and content supported by email to dedicated landing pages. We tested different creative and we were able to adjust creative and the campaign weighting as the results came in. This included these 6 second ads in Facebook  – a great way to use the medium and grab attention.